Tips on Press Releases
Intro by Skip Cohen The other day we shared some thoughts on becoming your own publicity machine. It takes time and patience, but if you…
Becoming Your Own Publicity Machine
Intro by Skip Cohen I’m amazed at how many artists read articles in the local paper and online about their competitors and think that the…
Building Relationships – The Difference Between Customer and Client
Intro by Skip Cohen Several times over the last few years I’ve written about the importance of building relationships. In fact, there’s an outstanding…
Plan Your High School Senior Campaign
Direct Mail is still an effective way to reach the high school senior market. Photographers who conduct successful direct mail campaigns will tell you that…
Earn Extra Money With Church and Country Club Directories
The months of June and July are often slow times for high-volume photographers, but it doesn’t have to be. Directory programs can add $7,000-$10,000 per…
