Why I Don’t Sell Digital Files
One question people often ask me is, “Sarah…why don’t you sell digital files to your clients?” My answer to that question is that I’m not…
10 Photography Sales Mistakes That Will Kill Your Orders
Do you pour your soul into photography sessions, only to see little money come in for your time and effort? Do you routinely hear customers…
How to Categorize Your Database
by Sarah Petty When you know every person in your database intimately, your job as a marketer becomes pretty darn easy. But you might wonder… How do I…
Handling Selling Objections Head On in Your Photography Business
by Sarah Petty As a photography business owner, if you dread selling to your clients because you know that there are going to be objections,…
Have a Successful Promotion (nearly) Every Time
by Sarah Petty As small business owners we only have so many hours in our days. We're already stretched too thin. So when we come…
Being Boutique – You Have to Commit
by Sarah Petty As a small business owner, saying “no” can be hard. Especially when it comes to price if you're trying to compete without…
You Need Objections in Your Small Business
By Sarah Petty If you aren't getting objections when selling to your clients, you are done selling. You have either closed the sale or the…
Is Your Small Business Worth Every Penny?
By Sarah Petty The boutique business model is not a gift shop. It’s a way to create more value for your offerings so that price…