Before You Start to Market: Part One
By Ann K. Monteith, CPP, M.Photog.Cr., ABI, API Laying the Groundwork for a Successful Brand How many times have you been told that the key…
Business
The Top Five Reasons You Should Be A School Photographer
By Chris Wunder, Cr.Photog. Underclass School Photography can be an excellent add-on profit center for your studio business. Here's why: 1. It's one of the…
Building a Strong Business: Part Four
Daily Business Tracking By Judy Grann, Cr.Photog.,CBM, ABI, VP SuccessWare Inc. In any business you must stay on top of operations. That means you must…
Is Your Small Business Worth Every Penny?
By Sarah Petty The boutique business model is not a gift shop. It’s a way to create more value for your offerings so that price…
Building a Strong Business: Part Three
Tips On Improving Your Marketing Plan By Judy Grann, Cr.Photog.,CBM, ABI, VP SuccessWare Inc. A plan for your marketing is a key element of your…
Building a Strong Business: Part Two
Creating and Pricing Products By Judy Grann, Cr.Photog.,CBM, ABI, VP SuccessWare Inc. The next business fundamental is to create product opportunities for clients and to…
Building a Strong Business: Part One
By Judy Grann, M.Photog. CBM, ABI, VP SuccessWare Inc. Every business needs a plan to run successfully. The information provided in this series will help…
5 Steps to Attracting Great Clients
While marketing is not selling as such, sales and marketing greatly affect one another: Marketing creates the conditions under which sales can be made. Prospective…
A Key To Profitable Sales
Acquiring clients is only the first step of marketing and selling professional photography; successful studio owners know that satisfactory selling requires interaction with consumers prior…
Using Animoto To Build Your Business
Using Animoto To Build Your Business Animoto for Photography is loaded with features designed to support the unique needs of businesses. In addition to Animoto's…