Choosing What Is Best For You
May 17, 2016
Business, Marketing
48 Comments on Choosing What Is Best For You

Choosing What Is Best For You

“The greatest pleasure in life is doing what people say you cannot do!”
Author Unknown
I had a big grin on my face when I found this quote because it has been my mantra since I left Rangefinder in 2009 and started my own business. In fact, I start out almost every presentation with the following words:
“I do it because I can,
I can because I want to,
I want to because you said I couldn’t.”
Author Unknown

In 2009, we were experiencing one of the worst economies in my lifetime. It was certainly not the ideal time to be starting a new business. However, as many of you know: New beginnings happen when you least expect them. As a result, there are times when you have to live life like a Nike tagline and “just do it”.

At the time, I had been given several tips on how to run a business that I couldn’t support, especially when they involved how to treat people. So, I did some hard thinking for a few days and knew it was time to leave and head out on my own. It wasn’t easy, especially when friends and family members told me I was flat out crazy.

It’s a short post, but a solid point. Believe in yourself! While running a business is often about compromise and patience, if you find you need to compromise your most sincere beliefs, then take some time to think things through. Maybe it’s time for a new approach or just a simple adjustment in the direction you’re chosen. Just remember, nothing is ever cast in stone. As you grow as an artist and a business owner you’re going to regularly happen upon crossroads and opportunities that change your path. Surround yourself with positive people and above all, “to thine own self be true.”
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This article was written by
Skip Cohen
Skip Cohen
http://www.SkipCohenUniversity.com/

Skip Cohen is an industry executive recognized for his diversity. He has served as past president of Hasselblad USA, Rangefinder/WPPI and in 2009 founded his own educational consulting company. In 2013 he launched Skip Cohen University dedicated to helping artists build a stronger business. He's a regular speaker at a variety of conventions and writes for several different magazines, as well as having two business classes at Lynda.com. Click above to visit the SCU blog.

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