Consistency Builds Trust and Builds Your Business

Consistency Builds Trust and Builds Your Business

Intro by Skip Cohen

Bev Walden regularly shares outstanding content in her Tuesday Tidbits email and again with her husband Tim, at Walden Coaching. If you’re looking for help to build a stronger presence as an imaging artist and business owner, it doesn’t get any better than time with these two!

This recent article from Bev hit on the importance of consistency. In sharing it here, I wanted to put her last point first…

“It costs FIVE TIMES more to acquire new customers than it does to keep current ones, so let’s concentrate on keeping the ones we have before we put more effort into acquiring new ones!

Consistency is a major key in keeping your clients!”

Think about that for just a second – Bev is talking about the importance of the customer experience, but I want to take it a step further – consistency applies to EVERY aspect of your business. In customer service, you’ve got to be consistent. In blogging, if you’re not posting at least twice a week on the same day and time, then give it up! In advertising and promotion, once you lose the momentum of being a regular presence, it’s twice as hard to regain control.

Years ago, back in my Polaroid days, we were told you have to hit a customer 2 ½ times for them to remember who you were. Today, based on which expert you believe most, the range is 10-20 times to get through all the noise in most consumer’s lives.

So, whether it’s consistency in the customer experience that Bev is hitting hard or all the other aspects of your business, once you set the standard, you’ve got to maintain it! Just like the quality of your images and the products/services you deliver!


By Beverly Walden

Let’s talk about consistency as it pertains to a client’s experience at your studio. This is so important to understand as it is what keeps clients coming back for your services again and again.

Think about your own experience with a favorite restaurant if they don’t bring the rolls out hot and covered in melted butter like they have done every time in the past. How do you feel about it? Are you disappointed?

That is what I am talking about here; consistency is very important to our clients. How do we greet them? How many times does the phone ring before we answer? Do we offer them a refreshment one time and then forget to the next?

How do you think it makes them feel when every experience with you is wildly inconsistent?

As for myself, I find comfort in being treated the same way each time I go into a business. If something changes, I feel disappointed in that business, but I will let it go once…maybe twice. If my experience continues to be erratic with a business, I will leave and probably not tell them. How scary is that? How many people have left our businesses because we disappointed them by not being consistent with their experience? How many people have left and not let us know, but just quietly slipped away?

This is a wake-up call to look at your business from the client’s point of view.

It is critical to build a system to ensure consistency as it relates to clients. The system then runs the business and we (or the staff) simply run the system. If systems are not in place concerning every part of your client’s experience, discretionary decisions may be made based on things such as convenience, taste or a client’s request that may not be acceptable and does not promote long-term consistency or keep your brand intact.

This type of “off the cuff” decision may cause a fracture in a client’s consistent experience with your business. It may also cause a problem down the road if you make an exception for one client, but not another, and they know each other!

Don’t allow spur of the moment decisions to wreak havoc on a consistent experience in your business. We have found our clients crave consistency as they find comfort in the “known.” You are the owner with the vision for the future, create a plan that creates the system and then lean on the system to run the business!

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This article was written by
Beverly Walden

Beverly, along with her husband, Tim, took over Walden’s Photography in 1980, taking the studio in an entirely different direction when they developed their trademark “Relationship” Black and White Fine Art Portraiture. Today, they run a high-end studio, providing beautifully crafted portraits with impeccable customer service, along with Walden Coaching (www.WaldenCoaching.com) helping photographers build a stronger brand and business.

There are 64 comments for this article
  1. ZacheryWep at 6:53 pm

    bitcoin mixer reviews

    Top 7 Bitcoin Mixers and Tumblers to use in 2022 and Beyond
    Best Bitcoin blender 2022, Top 5 Bitcoin mixer, Top 10 Bitcoin mixer, Bitcoin mixer

    Initially, Bitcoin transactions were said to be anonymous and completely private. Bitcoin is considered a payment method that cannot be tracked down. But instead, information about Bitcoin transactions is open to third parties. But what if you want to make a completely anonymous Bitcoin transaction? Well, this is where the concept of Bitcoin mixers comes into place.
    Bitcoin mixers are pretty helpful when you want to protect your privacy and hide where your transactions are going.
    However, this is still a pretty new concept to many. So if you are wondering what it is, here is an explanation:
    What is a Bitcoin Mixer?
    A bitcoin mixer or tumbler is an external service. It is basically an internet platform that offers you the mixing service for your coins.
    The service mixes different streams of cryptocurrency and anonymizes it. As a result, you get to gain complete privacy of your transactions and funds. Because Bitcoin mixers make it hard to trace the transaction.
    Also, in today’s time, bitcoin mixer services have become a necessity. Since almost all the crypto exchanges now require your personal documents to prove your identity. As a result, your transactions are accessible.
    Though there are many anonymous crypto exchanges available in the market which don’t require you to do a KYC but they have their own set of challenges and risks to use.
    The job of a Bitcoin mixer is to break down your funds into smaller sets and mix them up with other transactions. After this process, the recipient gets the same value in Bitcoin. But instead, they receive a different set of coins.
    As a result, bitcoin tracing becomes more difficult, and the bitcoin mixer breaks the link between those specific coins and an individual.
    Also, when you use Bitcoin Tumblers, you receive new coins which are not really associated with your identity. Hence, you regain your privacy.
    However, bitcoin mixer services attract a small fee. But they are pretty helpful in confusing bitcoin tracking solutions tracking down your transactions.

    Top 7 Bitcoin Mixers and Tumblers

    1. ChipMixer

    First of all, there is the ChipMixer. This one is one of the popular Bitcoin mixers available out there, which is pretty easy to use and secure. The user interface is so simple that you don’t need any technical expertise to use it.
    The best part of this one is that it offers you full control over mixing. Plus, the outputs are fungible, meaning that each chip is exactly the same. Also, you can withdraw your private keys instantly, and it offers you faster outputs.
    Along with that, it also allows you to merge small chops into big ones. Also, its first mixer allows you to merge inputs privately.
    There is also no need to sign up for an account that makes your activity completely anonymous. Also, you get a receipt of receiving funds from ChipMixer, which will act as a signed source of funds.
    What’s more? The service uses predefined wallets to deliver your Bitcoin. This makes tracing impossible. Also, it functions as a donation only service.

    2. ULTRAMIXER

    Next, there is the ULTRAMIXER. This one is one of the high-quality bitcoin mixing services available out there. The platform makes it extremely easy to mix your cryptocurrency.
    FoxMixer works as a state of the art service for restoring and keeping security and privacy in the bitcoin ecosystem. It accepts your Bitcoin and mixes them in a huge and constantly changing pool of Bitcoin, and returns a new and fully independent set of Bitcoins.
    As a result, it comes tough for backtracking of transactions. So no one will get to know where you have spent your bitcoins.
    Along with that, it also offers you a detailed page that informs you about the current progress of every mix. So you can get quick information about the procedure.
    Also, once a mix is created, the individual status page is the central and reliable source of information throughout the whole lifecycle of the mix. So you can bookmark the page to get every information about your mix.
    Plus, it offers random transactions according to the current trading volume. This really helps in making your transactions blend in.

    3. SmartMixer

    SmartMixer is another popular service that you can try out. The service is extremely easy. All you need to do is enter the address and send coins, and the platform will mix your coins. Then the receiver will get untraceable coins.
    The platform gives you 100% anonymity by deleting all the details of transactions immediately after mixing.
    Along with that, the link to check the status of the mixing process will get deleted 24 after or you can delete it manually. Also, it doesn’t really require any personal information from you. Or you need to create an account.
    In addition to that, it uses 3 different pools with cryptocurrencies of different combinations of sources. As a result, your bitcoin becomes completely anonymous.
    Moreover, SmartMixer also has affordable services fees as it only charges you 1%. The discount will be automatically calculated depending on the total amount on each currency you have mixed.
    Also, it is extremely fast. As it only requires two confirmations to complete a transaction.

    4. Anonymix

    Up next, there is the Anonymix. This Bitcoin mixer offers you tons of features, and it is extremely easy to use. The best part of Anonymix is that it comes with speed and security.
    You can simply choose a quick mix to receive your coins after one confirmation. Also, you can implement extra security by using a timed or random delay to make your coins difficult to track.
    It is also a high capacity mixer. As the platform holds crypto assets in both hot and cold storage. And the mix can handle up to 180 bitcoins.
    Furthermore, you can increase the security of your mix by making deposits from multiple wallets. Or send your mixed funds to up to five receiving addresses. Also, it issues a certificate of origin with every mix.
    What’s more? The platform also keeps zero logs. Plus, it offers you the option to delete your mix immediately. Or it gets auto-deleted after one week.

    5. CryptoMixer

    Next, there is the CryptoMixer. The platform offers you a letter of guarantee for every transaction, and it is extremely secure.
    CryptoMixer uses advanced encryption methods to ensure the integrity of all data stored. Plus, it minimizes the risk of blockchain analysis. Along with that, it provides you with a unique code to prevent mixing their coins with the ones they’ve sent to us before.
    Along with that, it offers you impressive mixing capabilities. It doesn’t matter if you want to mix 0.001 BTC or several hundreds of coins, it offers you a convenient solution.
    Also, it has over 2000 BTC in its cryptocurrency reserves. So mixing large amounts of bitcoins won’t be an issue.
    Along with that, it only charges 1% and more for each transaction. Also, it helps you avoid overspending as it offers you affordable fees, which are about 0.5% + 0.0005 BTC and can be customized.

    6. Mixertumbler

    You can also try using the Mixer Tumbler. It is one of the best Bitcoin mixers that allows you to send BTC anonymously. It uses several Bitcoin pools for low value and high-value transactions. As a result, you will receive untraceable coins.
    Also, its mixer cannot be listed by blockchain analysis or other forms of research. So your coins are protected.
    As well as it ensures that your identity is private, as it has a no-logs policy. Also, the platform deletes your transaction history 24 hours after your order has been executed. Plus, there is no need to sign up.
    The platform also charges pretty low fees. The fees range from 1-5%. Also, you can enjoy other discounts.
    What’s more? The website is also tor friendly which will encrypt all your transactions and locations. So none of your information gets leaked.

    7. Blender.io

    Lastly, there is Blender.io. This is another easy to use Bitcoin mixer that you can try out. Also, it doesn’t require you to have any pre-mixing knowledge.
    The best part of the website is that it allows the users to determine how much they want to pay as a service fee. Also, it has a welcome minimum deposit fee. So you can experiment with the website.
    It charges a service fee between 0.05% and 2.5%. And as a user, you can choose the amount to be paid for each transaction.
    Moreover, it requires a minimum deposit of 0.01 BTC. Along with that, it is extremely fast. As it requires only one network confirmation to process your order. Additionally, you can add a delay of up to 24 hours.
    Plus, it supports multiple BTC addresses. Also, it has a no data retention policy. As a result, all data gets deleted after 24 hours of executing an order.

    Closing Words:
    So that was all about what is a Bitcoin mixer and the top bitcoin mixers and tumblers available out there. Now go ahead and check these services out and see if they are working for you. Also, for any other questions, do feel free to comment below.

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