Intro by Skip Cohen One of the highlights I’ve enjoyed…
Sports League Rebates – Tips for Sports Photography Beginners
by Chris Wunder, Cr.Photog.
When you’re just starting out in team sports photography, you quickly learn that sometimes it’s not the quality of the photos we provide to players and parents that determines who gets the opportunity to service the league. Sooner or later, you’ll be faced with a request to “rebate” a portion of your revenue as a fundraising contribution to the league, association or school in exchange for the privilege of being their exclusive photography provider.
Whatever your opinion is about the ethics of league “commissions”, the reality is that sports
photographers often find it necessary to meet (or beat) the competition’s offer of financial support to the league to secure the business. This is especially true for photographers just entering the sports photography business. This support can take many forms- complimentary team photos for coaches, plaques for sponsors, paid advertising, team sponsorships, or cash rebates for league fundraising.
Cash rebates or commissions (never call them “kickbacks”) might be offered as a fixed amount per package (typically $2-$3) sold, or may be expressed as a percentage of sales (less state and local sales taxes) collected from photo sales (typically 10%-20% of sales) Sometimes the league might expect a combination of these, but remember that the rebate is often negotiable. Just as the league often feels it’s in their best interest to negotiate the best deal for themselves, it’s in your financial best interest to weigh the total cost of these rebates on your bottom line and bargain accordingly.
Many successful sports photographers use a technique called “net pricing” to leverage the value of the commissions requested by leagues and provide a competitive edge to the photographer.
Here’s how it works.
Calculate your overhead cost to provide your service to the league. Try not to forget anything including labor, freight, marketing expenses like flyers, etc. Total this amount and then divide it by your estimated number of buyers you expect for the sport and age group you are photographing. This represents your average overhead expense per player that buys photos. (Hint- many photographers use a 75%-80% buy-rate for team sports serving youths age 12 and under, and lower buy-rates for older players).
Add the overhead cost to the photo finishing cost for each basic package (excluding add-ons) you offer, plus a reasonable profit based on its’ relative retail price. Naturally, you should add more profit to a big package then a small one. This becomes your NET “wholesale” price per package – covering all costs plus your profit.
Once this homework is done, the rest is easy. Whenever you must rebate goods and services to the league to secure the business, divide the total costs associated with this by the number of buyers you estimate. This determines the cost, per buyer that must be added to your package prices to cover this expense, thereby securing your profit margin on each sale. (Chris Wunder’s NET Pricing Excel file along with over 70 other school photography, sports photography and event photography marketing templates is available for purchase. Contact Chris at schoolfotos@aol.com for information).
While not the only method of budgeting league rebates, the Net Pricing Strategy is a good place to start. As you gain experience and a good reputation for quality, value and service, you should be able to build your profit margins gradually, negotiate a more favorable arrangement and perhaps eliminate some of the complimentary items altogether.
Another idea popular in some parts of the country is to provide an alternative “value-added” product the league wants that often replaces something they might buy out of league funds. This might include player trophies or roster books (programs). This idea might allow you to leverage the wholesale to retail price markup to your advantage; providing products high in value for less than what a cash rebate might be.
To see more of Chris Wunder’s educational content check out his School Photography and Event Photography DVD sets
Next Post: Good, Better, Best & Oh My Goodness
Previous Post: For Your Inspiration: Little Ladies
generic cialis from india safe generic version of cialis
stromectol price us cost of ivermectin
https://stromectolgf.com/# ivermectin 80 mg
order stromectol generic ivermectin
how much does ivermectin cost ivermectin brand name
stromectol ivermectin stromectol over the counter
best canadian online pharmacy ed meds online without doctor prescription
discount prescription drugs canadian drugs
https://drwithoutdoctorprescription.online/# canadian online drugstore
canadian pharmacy ezzz cialis generic tadalafil 20mg india
how much does cialis cost in canada cialis
canadian online drugstore buy prescription drugs
canadian drugs prescription meds without the prescriptions
buy canadian drugs without doctor prescription
best online canadian pharmacy discount prescription drugs
https://drwithoutdoctorprescription.online/# buy prescription drugs from canada cheap
prescription drugs without doctor approval online canadian drugstore
buy prescription drugs without doctor prescription drugs online without doctor
cialis with dapoxetine to buy uk generic tadalafil 20mg india
how much is viagra viagra for men
https://sildenafilmg.shop/# 100mg viagra
sildenafil over the counter viagra
viagra discount buy real viagra online
best over the counter viagra viagra pills
https://sildenafilmg.shop/# when will viagra be generic
viagra 100mg price buy generic 100mg viagra online
https://sildenafilmg.online/# over the counter viagra
https://sildenafilmg.shop/# buy viagra online usa
viagra cost per pill viagra from india
buy generic 100mg viagra online sildenafil
https://sildenafilmg.com/ viagra discount
viagra shop buy viagra online canada
buying viagra online buy viagra online usa
https://sildenafilmg.com/ how much is viagra
sildenafil viagra cost per pill
best place to buy generic viagra online viagra for men
https://sildenafilmg.online/# buy generic 100mg viagra online
buying viagra online п»їviagra pills
best place to buy viagra online viagra for men
https://sildenafilmg.shop/# viagra amazon
viagra without a doctor prescription viagra for men
https://sildenafilmg.com/ п»їviagra pills
viagra for men viagra over the counter
viagra without a doctor prescription buy viagra online canada
https://sildenafilmg.com/ viagra 100mg price
viagra viagra over the counter
cost of viagra viagra coupons 75% off
buying viagra online viagra coupons 75% off
viagra online usa viagra pills
https://sildenafilmg.online/# how much is viagra
online doctor prescription for viagra buying viagra online
viagra pills viagra without a doctor prescription usa
cost of viagra buy real viagra online
https://sildenafilmg.com/ buy viagra online usa
viagra mexican viagra
viagra 100mg price sildenafil
best place to buy generic viagra online sildenafil
viagra viagra over the counter walmart
buy real viagra online viagra
https://sildenafilmg.shop/# cost of viagra
viagra discount buying viagra online
doxycycline 100mg price uk doxycycline 100mg capsule sale
https://amoxilforsale.best/# amoxicillin 500 mg where to buy
buy zithromax without presc order zithromax without prescription
buy clomid citrate can i purchase clomid without prescription
prednisone pharmacy prices generic prednisone online
where to buy doxycycline doxycycline 100 mg tablets
doxycycline online uk doxycycline 400 mg
buy 100mg clomid uk sale clomid
buy clomid over the counter clomid order online
https://doxycyclineforsale.life/# doxycycline buy canada 100mg
amoxicillin price without insurance amoxicillin online pharmacy
amoxicillin 800 mg price amoxacillian without a percription
where to buy amoxicillin 500mg amoxicillin generic
clomid for sale cheap clomid 50mg price
doxycycline price singapore buy doxycycline without prescription
prednisone cost canada prednisone 1mg purchase
https://doxycyclineforsale.life/# doxycline
https://amoxilforsale.best/# medicine amoxicillin 500
zithromax for sale us buy zithromax canada
how much is zithromax 250 mg zithromax 250 mg pill
doxycycline india price 22 doxycycline
lipitor 10 mg lipitor 20mg price
cost of lipitor in mexico cheap lipitor generic
https://buynolvadex.store/# effexor and tamoxifen
tamoxifen men nolvadex d
buying metformin er metformin 500 mg discount
https://buynolvadex.store/# п»їdcis tamoxifen
tadalafil for sale from india buy tadalafil india
https://buylasix.icu/# lasix
nolvadex half life alternative to tamoxifen
tadalafil free shipping tadalafil 5mg cost
https://buynolvadex.store/# tamoxifen pill
metformin 3000 mg where i can buy metformin without a prescription drugs
order lipitor online buy cheap lipitor
https://buylipitor.store/# lipitor prescription drug
tadalafil cheapest price cheap generic tadalafil
tamoxifen alternatives liquid tamoxifen
https://buylasix.icu/# lasix medication
metformin from mexico can i buy metformin over the counter
furosemide 100 mg lasix 100 mg
https://buymetformin.best/# metformin 1000 mg
arimidex vs tamoxifen bodybuilding benefits of tamoxifen
https://buymetformin.best/# metformin purchase uk
lasix tablet lasix
can i buy lipitor over the counter lipitor brand
https://buymetformin.best/# metformin 500mg er
tamoxifen citrate nolvadex vs clomid
https://buytadalafil.men/# buy tadalafil 5mg
lasix furosemide 40 mg furosemida
https://buynolvadex.store/# raloxifene vs tamoxifen
https://buylipitor.store/# lipitor generic atorvastatin
buy neurontin canadian pharmacy prescription medication neurontin
https://erectionpills.best/# erectile dysfunction medications
ciprofloxacin over the counter where can i buy cipro online
buy generic ciprofloxacin ciprofloxacin generic
https://diflucan.icu/# cost of diflucan in canada
diflucan online canada where can you get diflucan
canadian drugstore online ed drugs online from canada
order gabapentin 400 mg pills
the canadian drugstore ed meds online without doctor prescription
https://erectionpills.best/# pills for ed
buy cipro buy cipro online canada
ed treatments ed medication
https://erectionpills.best/# ed meds online without doctor prescription
canadian drugs online canadian drugstore online
https://erectionpills.best/# erectile dysfunction drugs
neurontin 600 mg tablet buy gabapentin
https://gabapentin.icu/# gabapentin online
neurontin 100mg buy neurontin
diflucan generic price diflucan price in india
prescription meds without the prescriptions ed meds online without doctor prescription
https://withoutprescription.store/# ed meds online without doctor prescription
canadian online drugs buy prescription drugs without doctor
https://erectionpills.best/# medications for ed
medicine neurontin neurontin 150mg
https://cipro.best/# ciprofloxacin 500 mg tablet price
prescription meds without the prescriptions how to get prescription drugs without doctor
discount prescription drugs prescription drugs without doctor approval
canadian online drugstore non prescription ed drugs
cost of diflucan tablet buying diflucan
best otc ed pills erectile dysfunction drug
https://cipro.best/# buy cipro cheap
mens ed pills generic ed pills
buy cipro cheap cipro 500mg best prices
https://gabapentin.icu/# neurontin 100mg caps
buy generic diflucan diflucan 6 tablets