The Evolution of Senior Photography Part 2

The Evolution of Senior Photography Part 2

Part 2


I think everyone understands that the Senior Photography market has changed and evolved into something different these days. There are a lot of photographers trying to figure out how to adapt everything from their marketing campaigns to the style of photography they offer and in some cases the prices they charge.


This is part 2 of our Evolution of Senior Photography Podcast with Brian and Jessica Baer. They are a husband and wife team from Kearney, Nebraska of Baer Studio. They each have over 25 years of experience and are very talented. They both have earned their PPA Master & Craftsman’s degrees and have been awarded the prestigious PPA National Award.


They both are past Presidents of the Professional Photographers of Nebraska and have won countless photographic awards. They are a perfect example of what happens when you apply the facts with good business skills.


I invited them to do a podcast with me to discuss the business of Senior Photography and how they have adapted their approach. Here is part 2 of our Podcast  –

Regardless if you are brand new to the industry or a veteran of many years, you will learn a lot in this podcast. Brian and Jessica didn’t hold back. They answered every question I asked and shared even more.

If you missed the first Podcast Check it out here –

Part 2 Podcast here

In Part 2 we cover:

  • Sales
  • Timing of Sales
  • Unique products to increase sales
  • Bonuses
  • Simplifying decisions
  • Package philosophy
  • Presentation
  • Workflow
  • Preparing the files for show
  • Number of images to show
  • Delivery
  • The wow sales experience
  • Family Session invite
  • More!


Ready to promote your Senior photography? Marathon makes it easy and affordable. Learn more here –


Need Grad Card Designs? Learn more here  –


Want to discuss your Senior marketing strategy? Contact Mark Weber at 800-228-0629 ext. 283 or


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This article was written by
Mark Weber

Mark Weber M.Photog., Cr., M. Artist, CPP is a veteran professional photographer and marketing consultant with Marathon Press. He spearheads the MAP Program at Marathon Press which helps photographers gain control of their business to take their business to a new level with ongoing marketing support. He holds several Photographer of the Year titles and was recently presented with the PPA National Award, given for outstanding service to the photographic industry.

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