Intro by Skip Cohen I know everyone is tired of…

Would a Client Pay to Work With You?
Intro by Skip Cohen
The fun of following Shep Hyken is how he presents each idea and concept – all under the Customer Service umbrella. I found this article in his archives, and as I read it, I found myself asking the same questions about my own business.
He’s not suggesting you should be charging for the privilege of doing business with you, only that you make your service so outstanding that people won’t consider working with any other photographer. Beverly and Tim Walden have stressed this for years in all their programs. Your relationship with each client isn’t just about the finished portrait but the experience.
Over the years for example, I’ve heard stories from senior photographers who have worked to make the experience of working with them so memorable that each subject helps spread the word. As a result, they don’t just want return business, but each client to insist their friends check them out.
Think about a senior session. For many kids, this is their first experience working with a professional photographer. There’s a common denominator with so many of the great senior artists – they listen to their subjects. Sure, what “Mom” wants is important, but to get those great expressions and capture the personality of each subject, they need to build trust.
And it all starts with building a relationship on a foundation of confidence, respect and trust.
Then comes providing excellent service – not just in keeping your promises but responding quickly, and exceeding expectations.
As we get back to a level of normalcy, it’s not your pricing that will separate you from the competition but your attitude and commitment to be the very best – at every step of the way.
Think about this … what if you were to charge a customer just to talk to you about what you would sell them? Or, if you own a retail store, a fee to enter the store. What would you have to do for your customers to be willing to pay for the privilege of buying your products or services?
I’m not suggesting that you should. This is just to get you thinking about how good you really are. How good you are compared to your competition. How good your customer service is. How good your people are. You get the idea. Are you good enough that customers, if you asked it of them, would pay?
That’s a pretty high bar. That said, I know people who do charge for the privilege of sitting down with them, just to discuss if you want to do business with them or not. I’ve met financial advisors, attorneys, and architects who will charge you for the first meeting with them. If you decide to do business with them, they give you a credit toward their future fees.
You may be thinking, “I could never do that.” And, maybe you can’t, but that’s not the point. Just play the “What If” game and pretend you could. What would you do differently? How would – or should – your employees act toward the customer and each other? What would your company or business look like if it were that good?
I asked a few of my business rock star friends about this idea and here are some of their answers:
- My customers would never have to wait on hold.
- Our customers would get callbacks and email replies within two hours.
- We would keep our customers informed throughout our project.
- We would do our best to anticipate our customers’ needs and call them before they called us.
- We would offer a lifetime guarantee.
- If the equipment we sold our customers ever broke down, we would come to them to pick it up and leave a replacement until theirs was fixed.
- I would only hire the best people and train them to take care of our customers.
- We would make them feel like they were a guest at a fine hotel or restaurant. Our service would be impeccable.
If you think about these answers, they are exactly what customers expect anyway. But I want you to think bigger and, for lack of a better term, crazier? What would be over the top? What would make your customers say, “Wow!” These ideas don’t have to be realistic. They just need to make you think. And the bigger and crazier you think, the more likely you are to come up with a smaller idea that can work.
Copyright © MMXXI, Shep Hyken – Used with Permission
Next Post: The Evolution of Senior Photography Part 2
Previous Post: Let’s Stop the Madness!
stromectol stromectol medication
stromectol 3 mg tablets price ivermectin generic
generic cialis prices tadalafil 20mg best price
cialis 20mg pills cialis pills
https://stromectolgf.com/# cost of ivermectin lotion
ivermectin 9 mg cost of ivermectin 1% cream
https://stromectolgf.online/# ivermectin price uk
ivermectin 3 mg generic ivermectin
cheapest cialis tadalafil 20 mg best price for daily cialis
online canadian drugstore buy prescription drugs online
prescription drugs without doctor approval carprofen without vet prescription
https://drwithoutdoctorprescription.com/# canadian online drugs
ed prescription drugs canadian drugs
does cialis make you bigger best price for daily cialis
legal to buy prescription drugs from canada buy prescription drugs online
non prescription ed drugs anti fungal pills without prescription
which one is better viagra or cialis cialis
buy prescription drugs online pet meds without vet prescription canada
buy prescription drugs from canada mexican pharmacy without prescription
prescription meds without the prescriptions canadian drugs online
where can i buy viagra over the counter buy viagra online usa
https://sildenafilmg.online/# where to buy viagra
п»їviagra pills best place to buy viagra online
https://sildenafilmg.com/ п»їviagra pills
viagra from canada buying viagra online
https://sildenafilmg.com/ best place to buy generic viagra online
viagra coupons 75% off cheap viagra online
https://sildenafilmg.com/ viagra without a doctor prescription usa
buy viagra online usa over the counter viagra
viagra pills viagra cost
https://sildenafilmg.online/# viagra without a doctor prescription usa
mexican viagra viagra for men
https://sildenafilmg.online/# generic viagra walmart
п»їviagra pills viagra without a doctor prescription usa
https://sildenafilmg.shop/# viagra without a doctor prescription
sildenafil viagra from canada
viagra over the counter viagra for men
when will viagra be generic sildenafil
https://sildenafilmg.shop/# 100mg viagra
viagra for men online doctor prescription for viagra
viagra viagra online usa
https://sildenafilmg.shop/# buy real viagra online
where to buy viagra viagra over the counter walmart
https://sildenafilmg.com/ over the counter viagra
viagra cost when will viagra be generic
over the counter viagra buy real viagra online
https://sildenafilmg.shop/# cost of viagra
viagra cost mexican viagra
viagra shop п»їviagra pills
generic viagra walmart viagra discount
viagra online usa sildenafil
https://sildenafilmg.shop/# buy viagra online canada
cost of viagra viagra cost
where can i buy viagra over the counter viagra cost per pill
generic viagra walmart sildenafil 20 mg
https://sildenafilmg.shop/# order viagra online
where to buy viagra viagra online usa
sildenafil buy viagra online canada
amoxicillin 500mg prescription buy amoxicillin canada
https://prednisoneforsale.store/# prednisone rx coupon
can i buy zithromax over the counter buy zithromax online fast shipping
prednisone over the counter uk how to get prednisone without a prescription
amoxicillin buy online canada amoxicillin 500 mg
https://amoxilforsale.best/# amoxicillin brand name
doxycycline over the counter australia doxycycline 500mg tablets
buy zithromax online where can you buy zithromax
buy prednisone without a prescription best price average cost of generic prednisone
clomid 50mg tablets uk clomid 50mg canada
doxycycline capsules india doxycycline 200 mg
https://zithromaxforsale.shop/# zithromax 500mg price
where can you get amoxicillin where to buy amoxicillin
amoxicillin 500 mg brand name amoxicillin 500 mg price
doxycycline 300 mg cost doxycyline online
buy zithromax without prescription online can i buy zithromax over the counter in canada
https://zithromaxforsale.shop/# zithromax antibiotic
buy amoxil can you buy amoxicillin over the counter
zithromax cost australia zithromax tablets
prednisone 20mg online without prescription prednisone pills cost
lipitor 10mg price australia lipitor prescription
how to prevent hair loss while on tamoxifen nolvadex for sale amazon
https://buytadalafil.men/# tadalafil tablets 20 mg online
lasix 100 mg tablet lasix 100 mg tablet
where to buy tadalafil in usa tadalafil 5mg uk
metformin over the counter canada metformin price australia
https://buytadalafil.men/# generic tadalafil canada
lipitor tablets 10mg price generic lipitor canada pharmacy
https://buytadalafil.men/# generic tadalafil medication
https://buytadalafil.men/# tadalafil for sale from india
nolvadex gynecomastia clomid nolvadex
https://buytadalafil.men/# tadalafil price uk
lipitor generic lipitor price in canada
metformin hydrochloride 500 mg metformin 500 mg over the counter
https://buylasix.icu/# lasix 100 mg tablet
buy furosemide online furosemide 40 mg
lipitor 10mg generic generic lipitor
https://buymetformin.best/# where to get metformin in canada
generic lipitor 10mg brand name lipitor
lipitor atorvastatin lipitor 4 mg
https://buynolvadex.store/# tamoxifen breast cancer
best tadalafil prices tadalafil 22 mg
https://buymetformin.best/# metformin tablet cost
buy lasix online lasix furosemide
lowest price lipitor lipitor 20 mg tablet price
https://buytadalafil.men/# tadalafil in india online
can i buy metformin without a prescription metformin otc uk
https://buytadalafil.men/# generic tadalafil in canada
metformin tablets in india buy metformin without prescription cheap
https://buylipitor.store/# can i buy lipitor online
lipitor cost buy generic lipitor canada
order neurontin generic neurontin cost
the canadian drugstore sildenafil without a doctor’s prescription
https://withoutprescription.store/# buy prescription drugs online without
neurontin price in india neurontin for sale
buy cipro online ciprofloxacin mail online
top erection pills cheap ed drugs
https://gabapentin.icu/# neurontin online usa
diflucan medicine in india diflucan 150 mg buy online
neurontin capsules 300mg neurontin 100mg caps
ed treatments pills erectile dysfunction
https://withoutprescription.store/# legal to buy prescription drugs without prescription
best ed treatment natural ed remedies
neurontin capsules 300mg neurontin 600 mg
treatments for ed erection pills viagra online
best ed pills non prescription buy prescription drugs online without
https://diflucan.icu/# where can i get diflucan
ciprofloxacin generic price buy cipro online canada
https://erectionpills.best/# new ed pills
https://gabapentin.icu/# how much is neurontin pills
neurontin pills for sale brand name neurontin
ciprofloxacin order online purchase cipro
https://withoutprescription.store/# prescription drugs
neurontin tablets 300 mg buy neurontin
ciprofloxacin order online cipro for sale
https://cipro.best/# buy generic ciprofloxacin
best erectile dysfunction pills best erection pills
purchase neurontin online 2000 mg neurontin
https://cipro.best/# ciprofloxacin mail online
diflucan 200 mg capsule diflucan 250 mg